Vol. 13 No. 2 (2019)

Articles

• BWP Bats: A marketing case study of maple bats in Major League Baseball

  Mary Catherine Colley, Martie Schrimsher

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• The Investigation of the Online Customer Experience and Perceived Risk on Purchase Intention in China

  Hleb Dabrynin, Jing Zhang

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• College Football Performance and Athletic Department Revenues: The Power of Winning Tradition

  William W. Hill, II, Yingge Qu

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• Revisiting the Newsvendor and Traveling Salesman in a Healthcare Disaster or Pandemic Response

  Rebecca A. Scott, Stephen Rutner

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• STRATEGIC PROCESS INNOVATION PRACTICES ON CUSTOMER SATISFACTION AND MARKET SHARE

  Ayankeng Godlove Nkemkiafu, Nchitu Polycarpe Asah, Nkiendem Felix, Fokeng sylvie

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• Influence of Marketing Mavens on Consumer Switching: Role of Personality

  Anjali Sharma, R.R.K. Sharma

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• GDPR and Data Powered Marketing: The Beginning of a New Paradigm

  Mohan Menon

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• The downside to big data: What triggers a backlash response in consumers to marketing?

  Matthew Vollrath, Robert A. Lloyd

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• The Suspicious Factors in Electronic Word-of-Mouth Communication

  Xiao (Jerry) Zhang, Cynthia Barnes

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• A Cross-Disciplinary Entrepreneurship Commercialization Process Model: Learning In Action

  R. Wilburn Clouse, Stacy Wilson, Ron Rizzo

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• TineLok Business Case

  Mario Zaino, Sara Kiser, Janel Bell Haynes, Tammy Prater

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