Mixed Reality for Virtual Jewellery Fitting

Authors

  • Vincent W. S. Cheng The University of Hong Kong
  • S. H. Choi The University of Hong Kong
  • H. H. Cheung The University of Hong Kong

DOI:

https://doi.org/10.33423/jmdc.v13i3.2237

Keywords:

Marketing Development, Competitiveness, Mixed Reality, Virtual Fitting, Facial Recognition, Jewellery, MRVJF, Hong kong

Abstract

The Hong Kong jewellery industry is facing challenges in adopting e-commerce, especially for product visualisation, personalised marketing, and building customer faith. To tackle these challenges, a mixed reality for virtual jewellery fitting (MRVJF) system is developed for jewellery retailing. The MRVJF is designed and implemented in consideration of time and budget limitations, availability of functionalities, and potential benefits. It incorporates mixed reality, face recognition, and hand recognition technologies to improve jewellery visualisation and user-friendliness with interactive virtual fitting on smartphones. The MRVJF is aimed to increase the competitiveness of the Hong Kong jewellery retailers in the global commodity chain.

Downloads

Published

2019-09-11

How to Cite

Cheng, V. W. S., Choi, S. H., & Cheung, H. H. (2019). Mixed Reality for Virtual Jewellery Fitting. Journal of Marketing Development and Competitiveness, 13(3). https://doi.org/10.33423/jmdc.v13i3.2237

Issue

Vol. 13 No. 3 (2019)

Section

Articles

License

Please review our Copyright Notice.