Vol. 13 No. 3 (2019)

Articles

• Equivalence and Research Design Optimization for International Market Segmentation

  Larry L. Carter

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• Mixed Reality for Virtual Jewellery Fitting

  Vincent W. S. Cheng, S. H. Choi, H. H. Cheung

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• Worth It or Not: Effects of Price Premium on Purchase Intent of Products with Environmental Benefits

  Yali Fan, Rong Chen, Zhuoyi Fan

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• The Toy Industry Is Declining? How Can Mattel, Inc. Survive?

  Debora J. Gilliard, David Lynn Hoffman, Sally Baalbaki

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• The Use of Colours in Marketing in Shopping Malls of Mauritius- A Gendered Approach

  Thanika Devi Juwaheer, Kooldeep Sahye

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• Leadership Presence at Work: A Practice – Oriented Framework

  Charles D. Kerns

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• Public Service Quality and Citizen-Client’s Satisfaction in Local Municipalities

  Jean Claude Mbassi, Axel Dieudonné Mbarga, Richard Nkene Ndeme

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• How Does Culture Affect International Business Between The United States and China?

  Carolina Taylor, Joyce Zhou

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• The Influence of Fake Reviews on Consumer Perceptions of Risks and Purchase Intentions

  Shijun Wu, Nikki Wingate, Zhaoyue Wang, Qi Liu

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• Empowerment across Cultures: How National Culture Affects Structural and Psychological Empowerment and Employee Engagement

  Miaoyun (Maria) Zheng, Vane-Ing Tian

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• Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews

  Kathy Tian, Mike Yao

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