How Does Culture Affect International Business Between The United States and China?
DOI:
https://doi.org/10.33423/jmdc.v13i3.2243Keywords:
Marketing Development, Competitiveness, International Business, Trust, Loyalty, Sales, Sales Expertise, Hofstede Cultural Dimensions, ChinaAbstract
For businesses in the United States it is crucial to understand the cultural differences between the United States and China. As found in previous studies with the Hofstede model, the two countries rate oppositely on multiple measures. This study researched how private corporations understand and utilize cultural training between the two countries. It also analyzed how trust, loyalty, and sales expertise are perceived between the two countries. Conducting interviews with global managers in a private company allowed for deductions regarding primary concerns with conducting business with China. Concerns regarding intellectual property and trust were main focuses in the results.
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Published
2019-09-11
How to Cite
Taylor, C., & Zhou, J. (2019). How Does Culture Affect International Business Between The United States and China?. Journal of Marketing Development and Competitiveness, 13(3). https://doi.org/10.33423/jmdc.v13i3.2243
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