Leadership Presence at Work: A Practice – Oriented Framework

Authors

  • Charles D. Kerns Pepperdine University

DOI:

https://doi.org/10.33423/jmdc.v13i3.2241

Keywords:

Marketing Development, Competitiveness, Behavioral Practices, Competitive Advantage, Impression Management, Leader Effectiveness, Leadership Presence Profile, Personal Brand Equity, Self-image Statement

Abstract

Leadership or executive presence can be a nebulous concept, making it difficult for leaders to understand and put into practice. When behaviorally defined and operationalized, presence can strengthen a leader’s personal brand equity, career competitiveness and organizational impact. After a brief review of some relevant literature, a four-phase practice-oriented framework is offered. This dynamic process helps a leader more fully understand and use leadership presence at work, including managing the relevant components. A leader profile which focuses on a set of eight behavioral practices for managing leadership presence is also provided, and some specific challenges associated with the process are considered.

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Published

2019-09-11

How to Cite

Kerns, C. D. (2019). Leadership Presence at Work: A Practice – Oriented Framework. Journal of Marketing Development and Competitiveness, 13(3). https://doi.org/10.33423/jmdc.v13i3.2241

Issue

Section

Articles