Influential Article Review - Objective or Interrelated Strategies: Inbound Marketing vs. Outbound Marketing

Abstract

This paper examines digital marketing. We present insights from a highly influential paper. Here are the highlights from this paper: This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment. For our overseas readers, we then present the insights from this paper in Spanish, French, Portuguese, and German.