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Vol. 15 No. 4 (2021)
Vol. 15 No. 4 (2021)
DOI:
https://doi.org/10.33423/jmdc.v15i4
Published:
2021-12-08
Articles
More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall
Kristen L. Sussman, Laura F. Bright, Gary B. Wilcox
PDF
Influential Article Review - On Instagram, Endorsers’ Digital Marketing Campaigns
Shiloh Wilkes, Carmel Chapman, Lyndsey Mccall
PDF
The 8Ps Marketing Mix and the Buyer Decision-Making Process
Lucinda L. Parmer, John E. Dillard, Jr., Ying-Chou Lin
PDF
Influential Article Review – A Subterranean Tourism Destination’s Immersive Marketing
Bertram Fowler, Ciaran Martins, Rowan Poole
PDF
Gender-Based Drink Stereotypes and Consumption Intentions: A Study With the U.S. Millennials
Musa Pinar, Ceren Ekebas-Turedi, Cigdem Basfirinci
PDF
Influential Article Review - Objective or Interrelated Strategies: Inbound Marketing vs. Outbound Marketing
Malikah Holden, Latisha Salinas, Jonah Zhang
PDF
Women’s Role in the Development of Alternative Tourism Projects in Indigenous Areas in the State of Morelos, Mexico
Norma Angélica Juárez Salomo
PDF
Navigating the Field of Contemporary Political Consumerism: Consumer Boycott and Consumer Buycott Vistas
May Aung, Juan Wang, Xinyue Zhang
PDF
Capturing Micro-Expressions on Zoom: A Promising Sales Opportunity
Oscar McKnight, Chris Mahar, Ronald Paugh, Jonathan Meredith, Josiah Moore
PDF
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