End-user Satisfaction as an Impact of the System Quality, Information Quality, and Top Management Support, upon the Perceived Usefulness of Technology Utilization

Authors

  • Nazief Nirwanto University of Merdeka Malang
  • Mardiana Andarwati University of Merdeka Malang

DOI:

https://doi.org/10.33423/jmdc.v13i1.682

Keywords:

Business, SMEs, Marketing, Competitiveness

Abstract

The utilization of Accounting Information System (AIS) by the small, medium, and micro enterprises (SMEs) at present is apparently at the minimum level if not to mention the integrated operation. This study attempts to fathom and analyse, first, the impact of subsequently the system quality, the information quality, the top management support upon the perceived usefulness. Second, the effect of the system quality, the information quality, and the top management support on the end-user information satisfaction. Third, how the perceived usefulness affect the end-user information satisfaction. Fourth, to analyze the effect of the system quality, the information quality, and the top management support on enduser
information satisfaction via the perceived usefulness.

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Published

2019-03-03

How to Cite

Nirwanto, N., & Andarwati, M. (2019). End-user Satisfaction as an Impact of the System Quality, Information Quality, and Top Management Support, upon the Perceived Usefulness of Technology Utilization. Journal of Marketing Development and Competitiveness, 13(1). https://doi.org/10.33423/jmdc.v13i1.682

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Section

Articles