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Vol. 13 No. 1 (2019)
Vol. 13 No. 1 (2019)
DOI:
https://doi.org/10.33423/jmdc.v13i1
Published:
2019-03-03
Articles
An Exploration of Brand Biographies in India
John Branch, Suhina Nath
pdf
Marketing the Performing Arts: Efficacy of Web 2.0 Social Networks
Linda Jane Coleman, Anurag Jain, Nisreen Bahnan, Douglas Chene
pdf
A Comparative Study on Environmental Development and Issues between India and China
R. Maheshvari, P. Santhi
pdf
Two Aspects of Customer Participation Behaviors and the Different Effects in Service Delivery: Evidence from Home Delivery Services
Yuna Murae, Bach Q. Ho, Tatsunori Hara, Yukihiko Okada
pdf
End-user Satisfaction as an Impact of the System Quality, Information Quality, and Top Management Support, upon the Perceived Usefulness of Technology Utilization
Nazief Nirwanto, Mardiana Andarwati
pdf
Quantifying the Impacts of Technology Evolution on B2B Buyer’s Contract Length Decision in Technology Service Market
Yingge Qu
pdf
Experiential Learning Theory in Digital Marketing Communication: Application and Outcomes of the Applied Marketing & Media Education Norm (AMEN)
Melanie B. Richards, Stephen W. Marshall
pdf
DART Antecedents and Customer Loyalty Consequences of Customer Participation: An Empirical Study
David Prócel, Jing Zhang
pdf
Customizing the Knowledge Flow Across a Firm’s Internal Value Chain
Nataly Jhannett Flores Marca, Yang Yang Zhao
pdf
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