Vol. 14 No. 2 (2020)

Articles

• The Effects of Country-of-Origin Image, Consumer Ethnocentrism, and Animosity upon Foreign Product Purchases

  Larry L. Carter

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• Analyzing the Degree of Competitiveness in Nigeria and United States Telecom Industries: Eventual Market Structure Outcomes After Deregulation

  Onochie Jude Dieli

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• Effects of Green Appeals and Message Framing on Green Consumption

  Rong Chen, Zhuoyi Fan, Yali Fan

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• How Do Entrepreneurs Use Social Media?

  Antonina A. Bauman

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• Rethinking Brand Commitment in Internal Branding Models: A Cross-national Validation of a Three-component Model in Germany, China and North America

  Christina Ravens-Ocampo

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• Digital Marketing Platform Tools, Generation Z, and Cultural Considerations

  Catherine Giunta

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• Mediation Testing in Marketing Analytics: Replication and Extension of Germann et al, (2013)

  Yohannes Haile, Diane H. Parente

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