Vol. 11 No. 4 (2017)

Articles

• Brand Alliances: Growing Your Pie or Stealing Your Slice? Examining Field Evidence Using Causal Methods

  Anthony Koschmann

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• Influencing Factors of Product Diversification and Innovation: An Exploration of Geographic Clustering and Product Breadth

  Pamela Harper

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• Tablets Vs. Smart Phones: The Battle of the Century

  Juan Santandreu, Michael C. Shurden

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• Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents?

  Debora J. Gilliard, David Lynn Hoffman, Sally Baalbaki

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• The Effect of Egyptian Consumer Values & Lifestyles on Green Purchase Behavior

  Samaa Attia, Mayar Farrag

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• Collaborative Customers and Partners: The Ups and Downs of Their Influence on Firm Technology Competence for New Product Development

  Janet K. Tinoco, Scott C. Ambrose

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• An Exploration of Body Art in Retail Advertising

  Denise Gochenouer, Alma Hale

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• The Fitbit Addiction: Will This Disruption Last?

  Sally Baalbaki, David Lynn Hoffman, Debora J. Gilliard

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• The Effect of Situation, Person and Store Influences on Willingness to Buy: The Role of Emotion and Reason

  Arjun Chaudhuri, Camelia Micu, Anca Micu

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• Copayment on Drug Prescription and its Influence on Patient Behaviour – a Croatian Example

  Valentina Pirić, Ena Vitlov, Maja Martinović

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• Who Do We Help? How Schwartz Values Influence Responses to Different Frames in Charity Appeals

  Nathalie Dens, Patrick De Pelsmacker, Sarah De Meulenaer

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• Cultural Distance and Chinese Cross-Border Merger and Acquisition Performance

  Wang Qian, Wang Ying Chun, Ding Qi, Huang Yu Qi

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